Scaling a Cross-Border Movers and Packers Service with Highly Impactful Paid Ads.
Client: Cyril A.
His Business: Movers & Packers
Serving Location: USA and Canada
Services Provided: Google Ads, Facebook Marketing.
The Challenge:
Cyril A. operates a professional movers and packers company that serves both Canada and the United States. The moving industry is highly competitive, with customers often making quick decisions based on visibility and trust. Cyril needed a digital advertising strategy that could:
- Reach people actively planning a move across provinces and states.
- Convert leads into confirmed bookings at a cost-effective rate.
- Build a brand presence across two distinct markets—Canada and the U.S.
My Approach:
To meet these goals, I designed a data-driven marketing plan focusing on precision targeting and continuous optimization:
Geo-Targeted Google Ads Campaigns – Crafted separate campaigns for Canadian and U.S. audiences, using location-based keywords like “international movers” and “overseas relocation experts”
Conversion-Focused Strategy – Implemented smart bidding, call tracking, and detailed conversion measurement to capture every potential booking.
Facebook Retargeting – Ran retargeting ads to people who had requested quotes or visited the website, keeping the company top-of-mind for decision-makers.
Ongoing Optimization – Weekly A/B testing of ad copy, budget adjustments, and analysis of peak moving seasons to maximize ROI.
The Results:
Strong Conversions: Consistently delivering high-quality leads, filling the booking calendar during peak moving months.
Exceptional ROI: Campaigns generated returns that surpassed initial projections, allowing reinvestment in fleet expansion and additional staff.
Sustained Growth: With steady lead flow and measurable cost savings, the business expanded its service coverage and strengthened its brand reputation across North America.
Client Feedback:
“Lalit has expertly managed our Google Ads campaigns in Canada and the U.S. for years. Her professionalism, responsiveness, and deep platform knowledge consistently deliver outstanding results—strong conversions and ROI beyond expectations. A reliable and high-quality collaboration. Highly recommended.”
— Cyril A., Montreal, Canada
